supersonic insights

Elevate your e-commerce business with commercetools

A Gartner report overview

In today's rapidly evolving digital landscape, staying ahead in the e-commerce industry requires the right tools and strategies. Gartner, a leading research and advisory company, recently released a report evaluating 18 digital commerce vendors, shedding light on how businesses can harness the power of innovative platforms like commercetools to elevate their e-commerce operations. As a profound partner of commercetools, we're excited to share the insights from this report and highlight how we can help businesses thrive in the digital commerce market.

A portret of Timothy de Leeuw, Business Development Manager at supersonic

Timothy de Leeuw

Publishing date

Aug 29, 2023

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Understanding the Gartner report

Qualifications for Gartner's evaluation

Gartner's perspective on the digital commerce market centres on revolutionary technologies that enhance customer buying journeys. According to Gartner, a digital commerce platform serves as the central technology that empowers customers to engage in interactive, often self-guided purchasing experiences. This involves furnishing essential information for well-considered choices and utilising rules and data to boost conversion.

Inclusion within Gartner's evaluation hinges on vendors' platforms featuring out-of-the-box (OOTB) capabilities or APIs to facilitate self-service, interactive commerce encounters encompassing storefronts, product catalogues, shopping carts, checkouts, and customer accounts. Such platforms must also enable product searches, cart additions, comprehensive order pricing, and discounts. As a dedicated commercetools partner, we explore these insights further and discover their relevance for your business.

Read the full report here.

Leading the way

commercetools in the 2023 Gartner Magic Quadrant

In the realm of cutting-edge e-commerce solutions, commercetools shines as a prominent Leader in the 2023 Gartner Magic Quadrant for digital commerce for the 4th time in a row. With its multi-tenant SaaS platform hosted on esteemed cloud platforms like Google Cloud Platform and AWS, commercetools is redefining the e-commerce landscape. Focused on fostering success, commercetools provides a versatile array of core commerce products, encompassing B2B, B2C, and frontend functionalities, along with an assortment of enriching add-ons.

Strengths that set commercetools apart

  • Composability: Flexible e-commerce framework with a modular design. Rich APIs and adaptable data models empower customization and scaling. The front end offers varied storefront options.

  • Enterprise-centric: commercetools seamlessly caters to large enterprises, particularly those with substantial annual GMVs exceeding $250 million, spanning various product lines and regions.

  • Global footprint: commercetools serves a global clientele, backed by a vast partner network and strong hosting, including mainland China, solidifying its worldwide impact.

Navigating future horizons

commercetools shines in numerous domains, yet opportunities for further enhancement exist:

  • Innovation landscape: While commercetools' modular architecture is a standout, there's an opportunity to delve into emerging areas like marketplace operations, unified commerce features, AI-driven insights, and low-code/no-code integration tools.

  • Out-of-the-box functionality: commercetools has made great progress, and there's upbeat potential to elevate its out-of-the-box functionality further. Strengthening features like promotions, search, personalization, and in-store apps will enhance its excellence.

  • Smooth implementation: Certain functions may involve complexities, requiring teamwork with ecosystem partners. At supersonic, we have the expertise to smoothly integrate extended capabilities like search, personalization, and integration tools.

In essence, while Gartner identifies minor areas for growth, supersonic stands poised to address these opportunities head-on. We're primed to work in close collaboration with commercetools, bridging gaps and crafting bespoke e-commerce solutions tailored to our client's unique needs.

Contact us

Want to know more about this project or the technologies we used?

Don't hesitate to contact us for more info! Reach us by email or fill in a form.

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Transformative partnership

commercetools and supersonic

As a dedicated commercetools partner, we're devoted to unlocking businesses' full e-commerce potential. With a proven track record at supersonic, we successfully guide transformations using commercetools technology. One standout achievement is our collaboration with CASA, where we orchestrated a remarkable webshop transformation, powered by true MACH and composable standards. Learn about the CASA transformation here.

If you're ready to take your e-commerce business to new heights, supersonic is here to guide you every step of the way. Explore our partnership with commercetools and discover how our expertise can drive your success in the digital marketplace.

In summary, the Gartner report underscores the importance of embracing innovative e-commerce platforms like commercetools. As a commercetools partner, we're dedicated to helping businesses leverage their potential for remarkable growth. Connect with us now to embark on a transformative e-commerce journey.

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