Author
Axel Hamelryck
Publishing date
Nov 21, 2025
Nederlands-
©
2025 — Supersonic
All rights reserved - Privacy & cookies
Digital wallets that truly make a difference
Apple Pay and Google Pay for a faster mobile payment experience
Mobile traffic is growing fast, yet conversion rates on mobile devices often lag behind. For Aroma-Zone, an international brand in personal care products, this was a key challenge: 80% of webshop traffic came from mobile, while desktop users still converted at a higher rate.
To optimise the checkout experience and keep up with shifting payment preferences, the company decided to integrate Apple Pay and Google Pay.
How digital wallets improve the mobile checkout
Fewer steps, higher conversion
By adding Apple Pay and Google Pay, customers can easily pay through their digital wallets, without filling in lengthy forms or entering card details. This creates a faster, frictionless checkout and contributes to higher authorization rates and minimal fraud, thanks to built-in strong authentication and Apple Pay’s liability shift.
For Aroma-Zone, this didn’t just mean a smoother mobile experience, but also a scalable solution for international markets.
Plug-and-pay with Adyen
Smart technical integration within commercetools
The integration was carried out using Adyen, the payment service provider offering ready-made Drop-in components for Apple Pay and Google Pay. This allowed both payment methods to be added directly to the existing commercetools storefront. For Google Pay, the process was almost plug-and-play. Apple Pay required a bit more configuration, mainly due to its strict security requirements and the need for an HTTPS environment.
Thanks to the existing Adyen setup and close collaboration between the IT and development teams, the integration ran smoothly.
The new payment methods now work seamlessly with existing order and shipment processes. All payments flow through Adyen, meaning internal teams don’t have to perform any additional manual steps, while compliance and fraud prevention are already handled.
Small change, big impact
Digital wallets boost trust and conversion potential
The addition of Apple Pay and Google Pay has significantly improved the mobile checkout experience. In the first month after the rollout, France alone recorded more than 28,000 Apple Pay transactions and 900 Google Pay transactions, accounting for roughly 11% of all payments.
The authorization rate for Apple Pay reached an impressive 97%, far higher than traditional card payments. While the conversion funnel remained stable, the data clearly shows a growing user preference for digital wallets and a strong future growth potential.
At the moment, Apple Pay and Google Pay appear toward the bottom of the payment options to avoid disrupting user habits around traditional methods. Upcoming A/B tests will help increase visibility and further stimulate adoption.
Collaboration that accelerates delivery
Clear communication and short feedback loops for a smooth rollout
The integration of Apple Pay and Google Pay required close collaboration across multiple teams. Supersonic handled the technical implementation, while IT, marketing, and QA worked together to ensure a flawless launch. With weekly demos and direct feedback loops, the project progressed efficiently and transparently.
A key takeaway: choose a payment service provider that fully supports digital wallets, test on multiple devices, and be aware of browser limitations. This attention to detail is what separates a merely functioning integration from a truly seamless user experience.
A payment experience that grows with the future
The power of continuous optimisation within commercetools
The integration of Apple Pay and Google Pay provides Aroma-Zone with a solid foundation for ongoing optimization. By raising the visibility of these payment methods within the checkout and upgrading Adyen to version 6, the ease of use becomes even greater — across more browsers as well.
The connection also unlocks new opportunities for loyalty programs, subscriptions, and personalized payment options. This case demonstrates that modern payment methods within commercetools deliver real-world impact: higher authorization rates, a smoother mobile experience, and a checkout that drives conversion.
A scalable solution for brands looking to accelerate their digital growth.